John Travolta’s ‘Speed Kills’, will feature an extra edition: Speed Kills VR Experience, augmenting the standard format HD 4K with an hour long virtual reality version reports Deadline.
The 63-year-old movie star plays Ben Aronoff, a thinly-veiled version of Cigarette founder Don Aronow. Brooklyn-born Aronow, was murdered in 1987. He built boats for President George H.W. Bush, the Shah of Iran and drug runners.
The VR version features Travolta, Kellan Lutz, Katheryn Winnick and Jordi Mollà. It also includes Jennifer Esposito, Matthew Modine, James Remar, Michael Weston and Amaury Nolasco. It is being touted as one of the longest cinematic VR features brought on the market to date.
The Speed Kills VR Experience will be cut into eight parts and delivered to platforms (iOS, Android, Oculus Rift, Samsung Gear VR, STEAM) in episodic format early next year, using a customized movie-themed VR environment that will available as a free, downloadable app.
Lutz plays Robbie Reemer, a powerboat racing, drug-running kingpin. In one VR scene, Lutz’s character and his crew execute a drug deal out at sea — this will be part of Episode 3 of the series. The filmmakers used VR drones and VR cameras strapped to speed boats racing on the open water.
VR director Travis Cloyd said:
This will set the bar for celebrity-driven cinematic virtual reality.
Our goal is not only to drive an audience to go see the feature film, but also give them a unique experience as if they were side-by-side with these icons.
How often can you stand next to a legend going 60 mph in a powerboat?
Thanks to VR, this is finally a possibility, and we are excited to be crafting compelling, action-packed content for this medium.
The John Luessenhop-directed film is now in post production with plans to be screened at the Berlin Film Festival, then released worldwide this spring or summer.