Sony Pictures Networks India (SPN) is the broadcast partner for the inaugural edition of Nexa P1 Powerboat, Indian Grand Prix of the Seas, the global series in powerboat racing being launched from India by Procam International, the country’s leading sports management company.
This will be the first time in the world that powerboat racing will be telecast live. In addition, in a first-of-its-kind across all sports, fans will experience a ‘second screen’, which will provide personalized content that will elevate the race experience to a whole new level for viewers.
SPN will bring home to millions of fans the thrilling action from the shores of Mumbai’s natural amphitheatre, Marine Drive, during the race weekend.
The telecast repertoire includes 9 hours of LIVE programming on SONY ESPN, SONY ESPN HD, SONY PIX, and SONY PIX HD channels commencing on 3rd March until 5th March 2017.
The live telecast will run for three hours daily from 2:00pm – 5:00pm.
In addition to this, the event will be LIVE streamed on SonyLIV, the first premium Video on Demand service.
The telecast for the Nexa P1 Powerboat, Indian Grand Prix of the Seas, is expected to set a global benchmark for the telecast of the sport and entertainment around it.
The content production by Initium Productions and Emmy Awards winner British director, Westbury Gillet, has put together a global, hi-tech crew and equipment flown in from 3 continents.
The event promises to be the most comprehensive coverage in the history of power boating.
Another first for the sport is the introduction of the ‘second screen’ to take live sports experience to new areas where fans will have access to images and information of what they want to watch at all times.
The second screen is a gamified graphics interface to be followed live on an internet-connected device for real-time access to gamified positions, telemetric race data & analytics, in addition to the television broadcast.