Powerboat P1, the world’s leading marine motorsport brand, has announced that Pro Rider Watercraft Magazine and Powerboat Racing World will be their official media partners for the P1 AquaX Bahamas World Championship jet ski racing event in November.
Regarded as the premier print and digital publication for personal watercraft enthusiasts, Pro Rider Magazine has been named as the ‘Official Magazine’ of the World Championship, which will be staged in the stunning setting of the Atlantis Paradise Island near Nassau.
Powerboat Racing World, founded by its current editor, John Moore in 2016 to provide international news covering the many disciplines of on-the-water competition, becomes the ‘Official Online Media Partner’ of the event.
Speaking at the P1 AquaX race headquarters in Orlando, its Global Head, Lisa Barsby said:
Effective PR and media relations will be an integral part of our marketing and communications programme to promote the Bahamas World Championship and support our key stakeholders – event partners, the host venue, sponsors, riders, the media and fans – and we believe that by partnering with Pro Rider Watercraft Magazine and Powerboat Racing World we will be able to deliver regular news, articles and features that are fresh, accurate and engaging. We want to bring the World Championship to life over the coming months.
With global coverage and special edition features in every issue, Pro Rider is a high-quality publication that provides insights and personal perspectives on the jet ski racing world:
Michael Ratti, the Pro Rider Publisher commented:
We are deeply honoured and excited about this new partnership.
It further exemplifies the outstanding relationship the magazine is proud to share with P1 AquaX as it continues to deliver world class opportunities for racers and spectators.
Now firmly established as a favourite website with those who have a keen interest in marine motorsport and waterborne activities, Powerboat Racing World is no stranger to acting as the official media partner for high-profile, international race events and already works closely with P1 and the powerboat racing championships it promotes.
Roy Mantle has more than 25 years experience in sales, marketing, PR, sponsorship, events and sports management both in-house with blue-chip companies and as a consultant.
He founded and ran two successful sports marketing agencies in the 1980s before becoming head of PR & sponsorship for Guinness in 1992, where he first became interested in environmental issues.
He negotiated and helped to plan the activation programme for the Guinness sponsorship of the 1999 Rugby World Cup and managed the Guinness sponsorship of London Irish for nearly a decade.
He has worked on projects for the Department of Education since 2002, handled the Guinness sponsorship at Cheltenham Racecourse for more than 15 years and is currently Company Secretary & In-House PR for Powerboat P1.