As the countdown begins to next week’s AquaX Bahamas World Championship at the Atlantis Resort, Paradise Island, P1 has announced a partnership agreement with Commonwealth Brewery Limited (CBL).
The agreement will see Stolichnaya Vodka (Stoli) and Kalik Light beer receive a range of benefits including exclusive on-site pouring rights for CBL products over the three-day personal watercraft racing event (8-10 November).
Bahamian-based CBL has an impressive product portfolio of beers, wines, spirits and non-alcoholic beverages that includes both local and international brands.
P1 Chief Executive, Azam Rangoonwala said:
Partnerships are at the heart of our business strategy and it is very rewarding to welcome high-profile, quality brands such as Stoli and Kalik Light as Official Partners for our World Championship event. We are working together to meet CBL’s business objectives and know that their products will be enjoyed by everyone at the event.
Stoli and Kalik will benefit from a range of partnership benefits that in addition to exclusive pouring rights will include on-site signage, presence in the event brochure and on the P1 AquaX website and commercial spots and other branding in the event television broadcast in the Bahamas on Sportsmax TV.
CBL will also be promoting the AquaX Bahamas World Championship locally both on-premise and off-premise to encourage Bahamian fans to engage with the event.
Stoli Brand Rep, Kristen Duncome said:
AquaX is a perfect partnership for Stoli as it embodies the bold, energetic and daring nature of the brand, and we look forward to continuing to foster this relationship here in The Bahamas.
Waylon McHardy, Kalik Brand Manager, commented:
We are always happy to partner with the AquaX Bahamas World Championship to allow us to not only place our beer in the hands of our great people, but also showcase our world class light beer to a global audience.
An elite field of up to forty professional riders from North America, Europe and North Africa will head to The Bahamas next week where the Atlantis, Paradise Island will provide a stunning setting for the high-speed action in Nassau Harbour. Practice, testing and qualifying on the opening day will be followed by six races across the weekend.
Roy Mantle has more than 25 years experience in sales, marketing, PR, sponsorship, events and sports management both in-house with blue-chip companies and as a consultant.
He founded and ran two successful sports marketing agencies in the 1980s before becoming head of PR & sponsorship for Guinness in 1992, where he first became interested in environmental issues.
He negotiated and helped to plan the activation programme for the Guinness sponsorship of the 1999 Rugby World Cup and managed the Guinness sponsorship of London Irish for nearly a decade.
He has worked on projects for the Department of Education since 2002, handled the Guinness sponsorship at Cheltenham Racecourse for more than 15 years and is currently Company Secretary & In-House PR for Powerboat P1.