With less than a week to the inaugural P1 AquaX Bahamas World Championship at the Atlantis Resort, Paradise Island, P1 has announced a partnership agreement with Nassau-based Caribbean Bottling Company Limited (CBC).

The agreement will see CBC receive a range of benefits including exclusive on-site pouring rights for CBC products, including Coca-Cola and Monster Energy, at the personal watercraft racing event this weekend (November 8 – 10).

P1 Chief Executive, Azam Rangoonwala said:

Partnerships are at the heart of our business strategy and it is very rewarding to welcome brands of great value and prestige such as Coca-Cola and Monster Energy as Official Partners for our World Championship event.

We are working together to meet CBC’s business objectives and know that their products will be enjoyed by everyone at the event.

Coca-Cola and Monster Energy will benefit from a range of partnership benefits that, in addition to exclusive pouring rights, will include on-site signage, presence in the event brochure and on the P1 AquaX website and commercial spots and other branding in the event television broadcast in the Bahamas on Sportsmax TV.

CBC will activate the partnership primarily at retail level via point-of-sale and consumer promotions, whilst Monster Energy will be promoted on-site through product sampling.

Walter Wells, President & CEO of CBC, said:

On behalf of our management and staff, we are excited that Coca-Cola is the official soft drink of the AquaX World Championship here in The Bahamas.

We will be supporting the event through marketing and promotional activity and, of course, Coca-Cola and our range of products will be available for everyone to enjoy.

We would like to extend our thanks to the Atlantis Resort, Ministry of Tourism & Aviation and Powerboat P1 for welcoming us on board for this special event.

CBC Marketing Manager, Gabriella Suighi, added:

We are excited to be part of the championship, helping to keep fans energized and hydrated over the three days.

We’ve never seen an event like this in The Bahamas and look forward to enjoying all the high-speed action.

An elite field of up to forty professional riders from North America, Europe and North Africa will head to The Bahamas this week where the Atlantis, Paradise Island will provide a stunning setting for the world-class jet ski racing in Nassau Harbour.

Practice, testing and qualifying on Friday will be followed by six races across the weekend.