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Wicks scores with Aberdeen FC

Robert Wicks has formally announced that he will be leaving his position at Powerboat P1 Management Limited to join Aberdeen Football Club as their Commercial Director.

Wicks joined Powerboat P1 in 2007 as Commercial Director under Jim O’Toole’s new management team, he subsequently took on the role of chief operating officer and finally managing director.

Aberdeen Football Club’s Chief executive, Duncan Fraser, said:

The Club is in an enviable, healthy financial position. Indeed, we are one of the most financially robust Clubs in Scotland. If we are to consistently challenge for the very top flight of Scottish football and participate regularly in European football, we need to be ambitious and forward-thinking. We must dramatically grow our revenues and, to do this, we need a top-flight leadership team with experience and innovation, particularly in sales and marketing. We are delighted to have secured someone of Rob’s caliber into this new position and are confident he will play an integral role in implementing our strategy.

Prior to Wick’s roles with Powerboat P1, he was head of sponsorship for SuzukiMotoGP. Originally from Johannesburg, he began his career with Times Media Limited, one of South Africa’s leading publishing businesses. He has also held the role of Marketing and Commercial Manager for the mortosports division of sports marketing agency, Octagon.

Commenting on his appointment, which will commence in March, Wicks said:

I’m excited about joining the Club, which has so much history and heritage but which is on the cusp of delivering real innovation in its commercial operations. I’m also thrilled to be moving to a part of the country that offers so many of the outdoor pursuits my family and I enjoy.
Football and motorsports may not seem to have much in common but the sales and marketing principles and the drivers for change in a digital world are very similar. At AFC, I will develop a comprehensive commercial strategy which will broaden and strengthen sponsorship’s, enhance and develop social media engagement and adopt a customer / fan centric approach.

Photo: Tim Piper

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